Introduction to Digital Marketing

Digital marketing is a field of marketing that uses the internet and online digital technologies to promote products and services. This course is for anyone who is curious about Digital Marketing and wants to learn more about digital marketing strategies and how to run ads on various marketing channels. This course broadly covers: What is Digital Marketing?How to create the best digital marketing strategies?How to run ads on various digital marketing channels?


How do I learn Digital Marketing?


What are the best books in Digital Marketing?

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How good is a career in Digital Marketing?

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We are currently living through the digital age. Making sure that your products and services are marketed on the internet are quite an important requirement in order to be successful.

I would say that there’s no fixed way to learn digital marketing, but experimenting with different strategies, seeing which campaigns worked better, etc, is one way of becoming a digital marketer.
If you wish to start off with the basic terms, I suggest you read blogs which will teach you the key concepts required.

There are a number of Digital marketing books available today too: Digital Marketing for Dummies by Ryan Deiss and Marketing 4.0: Moving from Traditional to Digital by Philip Kotler — are two books which I would suggest you read to gain a better understanding.

The next step would be to take up a course on Digital Marketing, there are a number of courses available online. Do take up a course, this will help you with the theoretical aspects. If you are clear with the theory then you can start implementing and trying out which strategies will be helpful for you!

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There are a number of books about Digital Marketing that you can read, but one of the best ones I’d suggest is Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World by Gary Vaynerchuk.
The book has a rating of 4.6./5 and is a draft of social media marketing strategies that can be fruitful in this competitive market. The book is written by a New York Times bestselling author and a social media expert. It teaches you how to develop quality content and adapt to various social media platforms.
A few other books you can check out, especially as a beginner, would be Digital Marketing for Dummies by Ryan Deiss; Marketing 4.0: Moving from Traditional to Digital by Philip Kotler; and Click Millionaires: Work Less, Live More with an Internet Business You Love by Scott Fox.

As of a few years back, brands were still using traditional methods of marketing. Recently, the number of Digital Marketing jobs and brands moving to use social media has increased immensely. With the current situation, we are facing due to the global pandemic, brands are forced to move their businesses marketing efforts online and go digital. It is estimated that 2 million new digital jobs will be available in the U.K alone, in 2020. Social networking is used by 76% brands in order to achieve their objectives and retailers have experienced a 133% increase in revenue after moving their efforts to a digital platform. Personally, I would definitely say that now is a great time to leverage digital marketing and a career in this field would be fruitful. Here is a shortlist of the many digital marketing roles in a digital marketing company:

Digital Marketing Executive
Digital Marketing Manager
Search Engine Optimizer
SEO Executive
Social Media Marketing Expert
Digital Marketing Copywriter
Conversion Rate Optimizer
Content Marketing Manager
Social Media Manager
Analytics Manager

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What are the top digital marketing tools in 2020?

As a digital marketer, you would want to boost your marketing strategies and ROI. There are certain tools you can use in order to make this easier. The tools will help keep things organized and allow you to customize when required.

Here are the top tools for 2020-

Google Analytics
Google Ads
Canva Business
Yoast SEO
Survey Anyplace

What is the salary of a fresher in a digital marketing career?

What is SEO in Digital Marketing?

Your salary ranges according to several factors such as qualification, certification, city, and the company. For instance, the salary of a marketer working in Tier 1 cities will be higher in comparison with the ones who are working in Tier 2 cities.

If you are a digital marketing manager in India, your salary can range anywhere between ₹3,00,000 to ₹18,00,000 depending on the number of years of experience. As a fresher, you can expect your starting salary to range between 3-5 lac per annum. This would depend on the number of skills you have, past internship experience, and the hiring company/sector.

SEO or Search Engine Optimization is an essential part of Digital Marketing. The world of SEO is complex and ever-changing, but it isn’t difficult to understand the basics, and even a small amount of knowledge in this domain can go a long way.

Essentially, SEO is the practice of increasing both the quality and quantity of website traffic. It imporves exposure to your brand through non-paid (also known as “organic”) search engine results. It requires an understanding of what people are searching for, the answers they are seeking, and the words they are using to do so. Understanding your users intent is one aspect of the coin. The other side is understanding how websites are crawled. Organic search results are the ones that are earned through effective SEO and not through paid means.

What is the role of ORM in digital marketing?

ORM stands for Online Reputation Management and is known as the act of monitoring, addressing or mitigating SERPs or mentions in online media.

ORM is about monitoring and improving the way that your business is viewed online. You will need to look for what a viewer, a reporter, or partner will discover about your brand and your product/service when they perform a Google search. Before a potential customer lands of your website or picks up the phone to call you, what will they find online? Will they like the content available online?
About 90% of consumers read online reviews before visiting a business, so its’s safe to say that ORM is extremely important in order to bring in customers to your business or service.

A negative online presence can potentially impact the success of your company in a negative manner.

Who is regarded as the father of Digital marketing?

What is keyword in Digital Marketing and how is it important for SEO?

What is the difference between digital marketing and SEO?

In the 1990s, the term Digital Marketing was first coined. Although the father of Digital Marketing is not known and there are various answers to this question, it is said that Guglielmo Marconi founded digital marketing in 1971. Many people consider Neil Patil the father of digital marketing due to his increasingly knowledgeable content regarding digital marketing.

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Keywords are known as ideas and/or topics that define what your content is about. In terms of SEO, the words and/or phrases that users enter into search engines, also called “search queries.” are known as keywords.

These are really important in terms of SEO because they fill the gap between what people are searching for and the content you are providing. As a content creator or a website owner, you will want the keywords on your page to be relevant to what people are searching. This enables more people to find your content among the thousands of search results available today.

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