Introduction to Digital Marketing

As a digital marketer, you would want to boost your marketing strategies and ROI. There are certain tools you can use in order to make this easier. The tools will help keep things organized and allow you to customize when required.

Here are the top tools for 2020-

MailChimp
Google Analytics
Google Ads
Canva Business
Trello
Slack
Yoast SEO
Survey Anyplace
Ahrefs

What is the salary of a fresher in a digital marketing career?

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What is SEO in Digital Marketing?

Your salary ranges according to several factors such as qualification, certification, city, and the company. For instance, the salary of a marketer working in Tier 1 cities will be higher in comparison with the ones who are working in Tier 2 cities.

If you are a digital marketing manager in India, your salary can range anywhere between ₹3,00,000 to ₹18,00,000 depending on the number of years of experience. As a fresher, you can expect your starting salary to range between 3-5 lac per annum. This would depend on the number of skills you have, past internship experience, and the hiring company/sector.

SEO or Search Engine Optimization is an essential part of Digital Marketing. The world of SEO is complex and ever-changing, but it isn’t difficult to understand the basics, and even a small amount of knowledge in this domain can go a long way.

Essentially, SEO is the practice of increasing both the quality and quantity of website traffic. It imporves exposure to your brand through non-paid (also known as “organic”) search engine results. It requires an understanding of what people are searching for, the answers they are seeking, and the words they are using to do so. Understanding your users intent is one aspect of the coin. The other side is understanding how websites are crawled. Organic search results are the ones that are earned through effective SEO and not through paid means.

What is the role of ORM in digital marketing?

ORM stands for Online Reputation Management and is known as the act of monitoring, addressing or mitigating SERPs or mentions in online media.

ORM is about monitoring and improving the way that your business is viewed online. You will need to look for what a viewer, a reporter, or partner will discover about your brand and your product/service when they perform a Google search. Before a potential customer lands of your website or picks up the phone to call you, what will they find online? Will they like the content available online?
About 90% of consumers read online reviews before visiting a business, so its’s safe to say that ORM is extremely important in order to bring in customers to your business or service.

A negative online presence can potentially impact the success of your company in a negative manner.

Who is regarded as the father of Digital marketing?

What is keyword in Digital Marketing and how is it important for SEO?

What is the difference between digital marketing and SEO?

In the 1990s, the term Digital Marketing was first coined. Although the father of Digital Marketing is not known and there are various answers to this question, it is said that Guglielmo Marconi founded digital marketing in 1971. Many people consider Neil Patil the father of digital marketing due to his increasingly knowledgeable content regarding digital marketing.

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Keywords are known as ideas and/or topics that define what your content is about. In terms of SEO, the words and/or phrases that users enter into search engines, also called “search queries.” are known as keywords.

These are really important in terms of SEO because they fill the gap between what people are searching for and the content you are providing. As a content creator or a website owner, you will want the keywords on your page to be relevant to what people are searching. This enables more people to find your content among the thousands of search results available today.

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Keywords are known as ideas and/or topics that define what your content is about. In terms of SEO, the words and/or phrases that users enter into search engines, also called “search queries.” are known as keywords.
These are really important in terms of SEO because they fill the gap between what people are searching for and the content you are providing. As a content creator or a website owner, you will want the keywords on your page to be relevant to what people are searching. This enables more people to find your content among the thousands of search results available today.

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What is the eligibility to get into or to be considered for the roles listed?

what is SEO in digital marketing?

what is CTR in digital marketing?

what is SEM in digital marketing?

what is SMM in digital marketing?

what is ORM in digital marketing?

What is lead generation in digital marketing?