SEO or Search Engine Optimization is an essential part of Digital Marketing. The world of SEO is complex and ever-changing, but it isn’t difficult to understand the basics, and even a small amount of knowledge in this domain can go a long way.
Essentially, SEO is the practice of increasing both the quality and quantity of website traffic. It imporves exposure to your brand through non-paid (also known as “organic”) search engine results. It requires an understanding of what people are searching for, the answers they are seeking, and the words they are using to do so. Understanding your users intent is one aspect of the coin. The other side is understanding how websites are crawled. Organic search results are the ones that are earned through effective SEO and not through paid means.