Introduction to Digital Marketing

SEO or Search Engine Optimization is an essential part of Digital Marketing. The world of SEO is complex and ever-changing, but it isn’t difficult to understand the basics, and even a small amount of knowledge in this domain can go a long way.

Essentially, SEO is the practice of increasing both the quality and quantity of website traffic. It imporves exposure to your brand through non-paid (also known as “organic”) search engine results. It requires an understanding of what people are searching for, the answers they are seeking, and the words they are using to do so. Understanding your users intent is one aspect of the coin. The other side is understanding how websites are crawled. Organic search results are the ones that are earned through effective SEO and not through paid means.

What is the role of ORM in digital marketing?

ORM stands for Online Reputation Management and is known as the act of monitoring, addressing or mitigating SERPs or mentions in online media.

ORM is about monitoring and improving the way that your business is viewed online. You will need to look for what a viewer, a reporter, or partner will discover about your brand and your product/service when they perform a Google search. Before a potential customer lands of your website or picks up the phone to call you, what will they find online? Will they like the content available online?
About 90% of consumers read online reviews before visiting a business, so its’s safe to say that ORM is extremely important in order to bring in customers to your business or service.

A negative online presence can potentially impact the success of your company in a negative manner.

Who is regarded as the father of Digital marketing?

What is keyword in Digital Marketing and how is it important for SEO?

What is the difference between digital marketing and SEO?

In the 1990s, the term Digital Marketing was first coined. Although the father of Digital Marketing is not known and there are various answers to this question, it is said that Guglielmo Marconi founded digital marketing in 1971. Many people consider Neil Patil the father of digital marketing due to his increasingly knowledgeable content regarding digital marketing.

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Keywords are known as ideas and/or topics that define what your content is about. In terms of SEO, the words and/or phrases that users enter into search engines, also called “search queries.” are known as keywords.

These are really important in terms of SEO because they fill the gap between what people are searching for and the content you are providing. As a content creator or a website owner, you will want the keywords on your page to be relevant to what people are searching. This enables more people to find your content among the thousands of search results available today.

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Keywords are known as ideas and/or topics that define what your content is about. In terms of SEO, the words and/or phrases that users enter into search engines, also called “search queries.” are known as keywords.
These are really important in terms of SEO because they fill the gap between what people are searching for and the content you are providing. As a content creator or a website owner, you will want the keywords on your page to be relevant to what people are searching. This enables more people to find your content among the thousands of search results available today.

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What is the eligibility to get into or to be considered for the roles listed?

what is SEO in digital marketing?

what is CTR in digital marketing?

what is SEM in digital marketing?

what is SMM in digital marketing?

what is ORM in digital marketing?

What is lead generation in digital marketing?

SEO, also known as Search Engine Optimization is basically the practice of increasing the organic traffic to your blog. It works towards increasing the quality as well as the quantity of traffic. It is an activity conducted to improve search results and improve your search engine ranking. You can target different searches with the help of SEO, such as, video search, image search, news search.

Click-through rate is a term used in digital marketing. CTR is a metric that is used to measure the number of clicks that an advertiser receives on an advertisement per number of impressions. The formula used to calculate CTR is CTR = Clicks/Impressions. A high CTR means that you are successful in running your campaign or ad, and thus should be used as a measure to calculate success. A higher ctr is always better. Ways that your CTR can be improved through SEO is to grasp your customers attention by adding value.

SEM or Search Engine Marketing is the process of gaining traffic to your website with the help of purchasing ads on search engines. It solely refers to gaining traffic with the help of paid methods. Some of the common SEM methods are paid search ads, PPC or pay per click, CPC or cost per click, CPM or cost per thousand impressions.

Social media marketing, also known as SMM refers to the organic as well as paid digital marketing efforts by any brand. These efforts are mainly done on platforms such as facebook, twitter, linkedin, and instagram. Social media marketing is often used as the platform where brands can directly engage with their customers through comments, campaigns, stories. Customers can also engage with each other and is the hub of online activity in today’s digital age. As a brand, whether a small startup or a corporate, being online on social media platforms allows you to reach a whole new set of potential customers.