ORM stands for Online Reputation Management and is known as the act of monitoring, addressing or mitigating SERPs or mentions in online media.
ORM is about monitoring and improving the way that your business is viewed online. You will need to look for what a viewer, a reporter, or partner will discover about your brand and your product/service when they perform a Google search. Before a potential customer lands of your website or picks up the phone to call you, what will they find online? Will they like the content available online?
About 90% of consumers read online reviews before visiting a business, so its’s safe to say that ORM is extremely important in order to bring in customers to your business or service.
A negative online presence can potentially impact the success of your company in a negative manner.