Introduction to Digital Marketing

Keywords are known as ideas and/or topics that define what your content is about. In terms of SEO, the words and/or phrases that users enter into search engines, also called “search queries.” are known as keywords.
These are really important in terms of SEO because they fill the gap between what people are searching for and the content you are providing. As a content creator or a website owner, you will want the keywords on your page to be relevant to what people are searching. This enables more people to find your content among the thousands of search results available today.

1 Like

What is the eligibility to get into or to be considered for the roles listed?

what is SEO in digital marketing?

what is CTR in digital marketing?

what is SEM in digital marketing?

what is SMM in digital marketing?

what is ORM in digital marketing?

What is lead generation in digital marketing?

SEO, also known as Search Engine Optimization is basically the practice of increasing the organic traffic to your blog. It works towards increasing the quality as well as the quantity of traffic. It is an activity conducted to improve search results and improve your search engine ranking. You can target different searches with the help of SEO, such as, video search, image search, news search.

Click-through rate is a term used in digital marketing. CTR is a metric that is used to measure the number of clicks that an advertiser receives on an advertisement per number of impressions. The formula used to calculate CTR is CTR = Clicks/Impressions. A high CTR means that you are successful in running your campaign or ad, and thus should be used as a measure to calculate success. A higher ctr is always better. Ways that your CTR can be improved through SEO is to grasp your customers attention by adding value.

SEM or Search Engine Marketing is the process of gaining traffic to your website with the help of purchasing ads on search engines. It solely refers to gaining traffic with the help of paid methods. Some of the common SEM methods are paid search ads, PPC or pay per click, CPC or cost per click, CPM or cost per thousand impressions.

Social media marketing, also known as SMM refers to the organic as well as paid digital marketing efforts by any brand. These efforts are mainly done on platforms such as facebook, twitter, linkedin, and instagram. Social media marketing is often used as the platform where brands can directly engage with their customers through comments, campaigns, stories. Customers can also engage with each other and is the hub of online activity in today’s digital age. As a brand, whether a small startup or a corporate, being online on social media platforms allows you to reach a whole new set of potential customers.

ORM in digital marketing stands for Online Reputation Management. It mainly revolves around monitoring and maintaining how your customers view your brand. As an ORM manager, you will have to analyze what your customers, potential business partner, competitors, or anyone else who is looking for your brand discovers when they perform a google search. ORM is essential for any company, as it is important to know how people are viewing your brand and what they find when they look for it. It also helps you keep track of any good/bad reviews and can help you improve your performace.

In digital marketing, lead generation refers to the process of initiating potential customers interest in the products or services offered by your company. This should be at the forefront of your digital marketing plans. When you capture the interest of potential customers/clients, you can streamline them into your sales efforts. This allows us to nurture targets until they are ready to buy the product/services. This can be helpful whether you are a B2B company or B2C.

What is PPC in digital marketing?

What is CPC in digital marketing?

What is SMO in digital marketing?

What is CPA in digital marketing?

What is CPM in digital marketing?

what is ROI in digital marketing?