This course touches upon the strategic framework of marketing and what role it plays in the strategic planning of a company. It elaborates upon how marketing affects customer value and how that value chain can be used as a competitive advantage. It also touches upon different frameworks used for better analysis and planning which are essential for any marketer/consultant.
The four Ps of marketing are the core factors that play a crucial role when a service is being marketed to the public. They are key components of the marketing mix and are constrained by multiple factors in the business. All of them interact significantly with one another to meet the marketing goals and objectives.