Predictive Modeling and Analytics

In this highly competitive global environment, any professional and progressive organization that aims to grow significantly cannot depend solely on qualitative methods of prediction. Instead, robust quantitative methods that model large amounts of data can be used for more accurate prediction. Predictive Modeling encompasses a variety of techniques that can be used by organizations to predict continuous (for example, sales or demand data) as well as categorical (is someone a buyer or non-buyer?) dependent variables based on a host of input variables (independent variables).